Defining Complete CRM
Website tracking gives you valuable information about how people are engaging with your website. You want your website to attract, convert, and provide visitors with the content they are looking for in an easy to navigate and highly digestible format. Understanding your site’s performance is key to optimizing your visitors’ website experience.
Benefits of Website Tracking:
Along with website tracking, you can also assign scores to web pages. For example, if a contact visits your pricing page, this might receive a higher score - as they are actively interested in your product and price shopping, whereas a person visiting your careers page will get a lower score since they probably aren’t a viable lead to convert.
In GreenRope’s website tracking, you also have the following capabilities:
Conversion tracking is critical to your campaign success. How many people sign up on your website are actually convert into paying customers? The ability to track this information gives you the power to update and revise your marketing and sales strategies as needed to ensure the majority of your leads convert at the bottom.
A/B testing is another great feature GreenRope offers. A/B testing allows you to test out two different versions of the same landing page or webpage. Which page converts more? What content performs better? This type of information, again, is critical in optimizing your strategy.
To start tracking your websites, you have the following options: